Home' V8X Supercar Magazine : Dec 2014 Jan 2015 Issue 84 Contents 54
Richard Hollway and his team has maxim-
ised the S60’s small frontal area with an
excellent aero package.
Off track, Volvo has demonstrated just
how you really activate a motor racing
program. There have been television com-
mercials, billboards, internet and print
advertising, entertainment for customers at
major races and a significant bump in aware-
ness and image for Volvo, for Polestar and
the S60 production car.
There are interesting challenges coming
for the Volvo program though; Matt Braid,
the local Volvo boss who drove the program
through a global approval process, has left
the company. It is said his departure effec-
tively scuppered the chances of an expansion
beyond two cars in 2015.
Global motorsport boss Derek Crabb,
another big fan, is on the way out too, while
Volvo’s global CEO Hakan Samuelsson was
downbeat about motorsport when quizzed
by Aussie motoring journos in Sweden in
But Braid’s replacement Kevin McCann is
a highly-rated player within the car indus-
try here and overseas and his initial com-
ments on Volvo’s V8 Supercars program are
“It is a package that is already existing and
working and the feedback that I am getting
is it’s working very well,” says McCann. “I
think we will continue to look for more and
better leverage points to make sure of it.”
McCann says Volvo’s changing production
car line-up, which over the next few years is
migrating to an all-new architecture, a new
three and four-cylinder engine family and
a new design language, will be helped by
“Volvo is a very well-established brand. It
has a very deep appreciation and position in
the Australian market but its products prob-
ably no longer reflect the classic perceptions
that it has. Motorsport gives us a pivotal
point to re-position the perception.”
Volvo’s move to downsize its production
engine line-up means the company is said to
be quite positive about the Gen II proposi-
tion, which will allow it to race engines other
More immediately, the operation faces the
challenge of avoiding the second-year blues
on-track. Reliability is on the improve but
fuel consumption remains a bugbear for all
the multi-cam engines. The arrival of Wilson
Security and its additional budget as naming
rights sponsor will be a boost.
AMG Mercedes-Benz is not involved in V8
Supercars in an official factory-backed way
and has no intention of getting involved.
AMG, the high-performance arm of
Benz (what HSV is to Holden, or Polestar
to Volvo) has a Customer Sports deal with
Erebus that allows the privateer team to
campaign two E63 AMGs in V8 Supercars.
In 2012 and 2013 Erebus poured a heap
of money into AMG and its motorsport
contractor HWA for the development of the
cars and their engines.
For 2014, that spend was cut back almost
completely as the team took more engi-
neering and maintenance work in-house
for logistical, budgetary and performance
“It is not a factory engagement and there
is no intention from our side to do that,”
AMG boss Tobias Moers told Australian
media at the Paris Motor Show.
Erebus, which through owner Betty
Klimenko and CEO Ryan Maddison have
emotional bonds to the three-pointed star,
will keep racing the E63 in the short-term.
For some time this year Maddison negoti-
ated toward a semi-factory deal with Volvo
Polestar, but that was nixed once the Swedes
decided they were staying with Garry Rogers
Motorsport’s two cars in 2015.
With a heap of investment in Benz inven-
tory and money unquestionably tight,
Erebus really has to race what it has got. And
that means a new deal between uneasy bed-
makes & models
despite the lack of manufacturer support,
erebus motorsport scored the maiden win for
the amg mercedes-Benz e63 at winton.
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V8X84 p50-54 Makes.indd 54
14/11/14 4:59:21 PM
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