Home' V8X Supercar Magazine : April May 2014 Issue 80 Contents 18
t’s important in life to take
time out to appreciate
your achievements. Too
often we get caught up in
what has to be done next
and how busy we are that we
don’t stop to consider what we
have already accomplished.
I was really thrilled with my
boys when the first GRM Volvo
S60s took to the track at Phillip
Island for testing prior to subb-
mitting the vehicle at Sale for the
homologation process – that was
a real buzz!
In addition to racing our
Commodores last season we also
had to design, build and homolo-
gate our S60s for this year’s
program. There were a couple of
substantial setbacks; clearly the
crash at the Phillip Island event
late last year put a huge workload
on the boys. As always they did
very limited time span, but there
was no sooking or crying; they got
on with it and did it with a smile!
This sport can be very hard
on your enthusiasm from time
to time, but these guys have just
kept at it and we are now looking
forward to the rest of the season.
Every time we head off to a
race meeting we do so with the
intention of doing our best. I look
forward to every race knowing
that if the cards don’t necessarily
fall our way all the GRM team will
have given it their very best shot.
I believe it’s extremely impor-
tant that Nissan and Erebus
Motorsport have paved the way
by being the first new manufac-
turers to get involved with V8
Supercars since the Car of the
Future project was launched.
I’m confident that other manu-
facturers and distributors are
watching with interest at what
they have done and also what
we will be doing this season with
I was out there speaking with
all of the manufacturers prior to
confirming our deal with Volvo,
and I know right at the moment
there is considerable interest from
other manufacturers and distribu-
tors in the background waiting.
What you will find is that there
are other manufacturers and dis-
tributors who will start to think
that this is a worthwhile market-
ing arm for their product.
That will bring other sponsors
as well, because while we need
the manufacturers, we also need
to look outside the automotive
industry. I think that as more
manufacturers come in we will
also see more non-automotive
related sponsors joining in as well,
and that can only strengthen the
position of V8 Supercars as a very
high profile sport to be considered
by these parties when making
decisions on where to spend their
It’s been a few years since my
team has had to go out into the
commercial world looking for
new financial partners as we
have had to this season.
Some people have asked me
if convincing people to invest in
V8 Supercars is a harder sell than
it used to be, but I really don’t
think that is the case.
You just have to enlighten
people of the benefits of V8
Supercars as a worthwhile mar-
When Tony Cochrane was
involved it was good because
there was energy and enthusi-
asm but, yes, after he left it was a
struggle for a little while.
Now that James Warburton
is on board, it is refreshing and
things are turning around again.
James has great experience
in business – in particular the
television and media business –
and people understand that with
that sort of leadership in place
the organisation will grow and
clearly the television figures and
crowds late last year have already
I’m excited about the racing
formats, with the twilight events,
and some of the other activities
that he has already put in place
for this season.
I haven’t been this as enthu-
siastic about V8 Supercars for a
long time ...
the importance of the new makes
guru column by
“i think that as more
manufacturers come in
we will also see more
sponsors joininG in as well.”
matter to me
This year we are also going to get
involved with a few different charities.
As new sponsors come on board they will
be able to nominate a charity of choice.
We will then give the charity options
where they can sell hot laps and all sorts
of other opportunities, where they will be
able to raise funds for their charities.
As well as our sponsors’ nominated
charities, as a team we will be assisting
some of our favorite causes. I’m a huge
fan of the Médecins Sans Frontières –
they are a charity that funds the more
disadvantaged countries in the world
with doctors and we will also be assist-
ing the Fred Hollows Foundation, as
these are organisations that support the
people who are really in need of help.
V8X80 p18 Rogers column.indd 18
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